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the idea

Unique Design

6 colours, 6 prints, all uniquely identifiable

with a pin

i had always wanted to create and produce something unique on a limited budget. in 2017 i LAUNCHED a limited run of 150 hats inspired by colloquial sayings throughout the dublin region.

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Physical Activation

in the weeks prior to the release, I sticker dropped throughout the reason which began to gain some traction by various media outlets.

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Content

all designs, video, photo, graphic and social campaigns were completed by myself on a limited budget.

campaign photography: aaron hurley

ALL HATS WERE SOLD OUT IN UNDER 24 HOURS.


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